Matrix Proven POS -

Gift Cards and Gift Certificates: (Continued)

In response to this business trend, restaurants today are launching more complex gift card programs, but this means that they must spend considerable time on IT administration. Aloha Technologies has developed Aloha eCard, an ASP offering for a simple monthly fee that reduces the time and manpower needed to manage the gift card process, while also boosting sales and increasing store traffic. It is available stand-alone or as an addon component to Aloha Enterprise.com.

eCard Features (Continued)

• Aloha eCard is fully integrated with gift card sales and redemption, so that all sales and redemptions are performed through the standard POS interface, with full in-store reports on back-of-house and front-of-house reports, as well as guest receipts. Denominations are predetermined or flexible. Cards are activated at time of purchase and their value decreases as they are used. Activation and redemption are tracked and authorized through the Aloha Enterprise.com web
interface.

eCard Benefits
(Continued)

Allows for gift certificate control across all locations

No extra equipment in your restaurant or steps for your employees simply ring up a gift certificate just like any other item. To redeem a certificate, the server need only swipe the card, and this application will handle all of the authorization steps

Built-in warehousing and back-up. All gift card data is stored safely off-site

Built-in redundancy. We know that hardware failures can happen. For this reason, we've designed Aloha eCard so that gift cards can be authorized even when your back office file server is down or while experiencing connection issues. Built-in redundancy means your gift card customers get the attention and service they deserve, regardless of potential hardware or
connection issues!

• The easy-to-use Gift Card Wizards allow the configuration of the store-level cache and synchronization setting to be specified for the entire company, or just for specific stores, where the store hardware presence or Internet connectivity varies from the company standard. In addition, the Gift Card Set-up Wizard allows authorized Aloha Enterprise.com users to configure or modify company Gift Cards for
all stores, or for specified store groups or single stores.

• Aloha eCard supports a very high level of redundancy, so that the POS terminals can still authorize gift cards even if the back-ofhouse is down. In fact, Enterprise Gift Card systems can authorize in disconnected mode, so that even during connection failure, eCard will still function smoothly with no disruption to your customer service. This application also offers a powerful replication group feature, which allows an authorized Aloha Enterprise.com user to control which store or stores honor which gift cards, and to optimize store-level data cache.

• One of the advantages of Aloha eCard
products is that they are highly serviceable.

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